The British Equestrian Federation has appointed Clare Salmon to replace its current CEO, Andrew Finding, who retires after 17 years at the helm of equestrian sports.
A keen rider and the owner of a racehorse, Salmon, who has in the past worked at Royal London, ITV, Royal & Sun Alliance, Prudential and the AA, among others, will join the BEF in June, just in time to steer it through the Olympics and Paralympics in Rio de Janeiro.
“It is a great privilege to take on the leadership of the BEF, given the international stature and achievements of the organisation – a legacy owing much to the determined and tenacious efforts of Andrew Finding,” she said in a statement.
“Equestrianism plays a unique role in the British psyche, attracting diverse audiences and capturing the imagination of a range of participants and spectators. Sustaining this legacy, and building on it, will be a compelling challenge.
As a committed sportsperson and a passionate equestrian, I am honoured to have the opportunity to use my commercial and leadership skills to drive the next stage of equestrian growth in Great Britain.”